Customer Involvement in New Service Development: An Examination of Antecedents and Outcomes

标题
Customer Involvement in New Service Development: An Examination of Antecedents and Outcomes
作者
关键词
-
出版物
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 26, Issue 5, Pages 536-550
出版商
Wiley
发表日期
2009-07-13
DOI
10.1111/j.1540-5885.2009.00679.x

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