Green Universities in China - what matters?

There has been an increasing level of attention to sustainability issues in higher education by academic leaders, students and by policy makers and the public, at large due to significant impacts of university activities have upon society environmentally and socially in the short and long-term. The last decade has witnessed the promotion of Green University in China with an aim of fostering sustainable development in higher education. This paper was developed, based upon research designed to investigate the awareness of faculty, alumni and student's parents on sustainable development and their perceptions on the 'Green University'. A large-scale questionnaire survey was conducted with representatives of each of these three groups of stakeholders in the Shandong University, one of the largest academic institutions in China. The main focus of this study was placed on exploring the most important factors that contribute towards achieving 'Green University' goals from different stakeholders' points of view. These factors were broadly grouped into seven categories, i.e. management systems, environmental sustainability, sustainable curricula, research and development, staff development and rewards, student opportunities and social responsibility. This research compared the perceptions of these three stakeholder groups with those of the student's perspectives, which were also researched several months earlier at Shandong University. Implications on the 'Green University' development are presented. The research findings provide a useful reference to improve both the sustainability performance in higher education at Shandong University as well as for 'Green Universities' more broadly throughout China and other parts of the world. (C) 2013 Elsevier Ltd. All rights reserved.