A Picture is Worth a Thousand Words: Source Credibility Theory Applied to Logo and Website Design for Heightened Credibility and Consumer Trust

Title
A Picture is Worth a Thousand Words: Source Credibility Theory Applied to Logo and Website Design for Heightened Credibility and Consumer Trust
Authors
Keywords
-
Journal
Publisher
Informa UK Limited
Online
2013-10-01
DOI
10.1080/10447318.2013.839899

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