The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty

Title
The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty
Authors
Keywords
-
Journal
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
Volume 12, Issue 3, Pages 57-80
Publisher
Informa UK Limited
Online
2008-04-22
DOI
10.2753/jec1086-4415120304

Ask authors/readers for more resources

Add your recorded webinar

Do you already have a recorded webinar? Grow your audience and get more views by easily listing your recording on Peeref.

Upload Now

Become a Peeref-certified reviewer

The Peeref Institute provides free reviewer training that teaches the core competencies of the academic peer review process.

Get Started