The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty

标题
The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty
作者
关键词
-
出版物
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
Volume 12, Issue 3, Pages 57-80
出版商
Informa UK Limited
发表日期
2008-04-22
DOI
10.2753/jec1086-4415120304

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