Sponsorship image transfer theory in virtual brand communities

Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats

(2017) Jan-Michael Becker et al.   MIS QUARTERLY

Consistent and asymptotically normal PLS estimators for linear structural equations

(2015) Theo K. Dijkstra et al.   COMPUTATIONAL STATISTICS & DATA ANALYSIS

Predicting Behavioral Loyalty through Community: Why Other Fans Are More Important than Our Own Intentions, Our Satisfaction, and the Team Itself

(2015) Masayuki Yoshida et al.   JOURNAL OF SPORT MANAGEMENT

Managing brand presence through social media: the case of UK football clubs

(2014) Jeff McCarthy et al.   Internet Research

Beyond price: how does trust encourage online group's buying intention?

(2013) Edward C.S. Ku   Internet Research

Goodness-of-fit indices for partial least squares path modeling

(2012) Jörg Henseler et al.   COMPUTATIONAL STATISTICS

Treating unobserved heterogeneity in PLS path modeling: a comparison of FIMIX-PLS with different data analysis strategies

(2010) Marko Sarstedt et al.   JOURNAL OF APPLIED STATISTICS

The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty

(2008) Heehyoung Jang et al.   INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE

Cultivating Trust and Harvesting Value in Virtual Communities

(2008) Constance Elise Porter et al.   MANAGEMENT SCIENCE