Within-brand and cross-brand word-of-mouth for sequential multi-innovation diffusions

Published 2013 View Full Article

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Title
Within-brand and cross-brand word-of-mouth for sequential multi-innovation diffusions
Authors
Keywords
-
Journal
IMA Journal of Management Mathematics
Volume 25, Issue 3, Pages 287-311
Publisher
Oxford University Press (OUP)
Online
2013-06-04
DOI
10.1093/imaman/dpt008

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