Within-brand and cross-brand word-of-mouth for sequential multi-innovation diffusions

出版年份 2013 全文链接

标题

Within-brand and cross-brand word-of-mouth for sequential multi-innovation diffusions

作者

关键词

-

出版物

IMA Journal of Management Mathematics

Volume 25, Issue 3, Pages 287-311

出版商

Oxford University Press (OUP)

发表日期

2013-06-04

DOI

10.1093/imaman/dpt008

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