Investigating factors affecting drug purchasing behavior in light of digital practices used by Malaysian pharma companies to market and dispense their OTC products

---

Authors

Mohamad Saleem Anis¹ , Mei Lan Tan¹

1. School of Pharmaceutical Sciences, Universiti Sains Malaysia, Pinang, Malaysia

Conference / event

International Symposium of Pharmacy Research (IMPRES 2022), December 2022 (Virtual)

Poster summary

This research aimed to explore the main influences on over-the-counter (OTC) buying choices among Malaysian consumers in the context of increasing digital integration in the marketing and sales practices of the industry. The regression analysis results revealed that online buying decisions for OTC drugs were significantly predicted (ρ<0.01) by online recommendations from others, online advertisements, online reviews, educational content, competitive online price, and website/app quality.

Keywords

Over-the-counter drugs, Patient buying behavior, Online pharma marketing, Pharmacy management, Malaysia

Research areas

Pharmacy and Pharmacology, Journalism, Media and Communication

References

No data provided

Funding

No data provided

Supplemental files

No data provided

Additional information

Competing interests

No competing interests were disclosed.

Data availability statement

The datasets generated during and / or analyzed during the current study are available from the corresponding author on reasonable request.

Creative Commons license

Copyright © 2023 Anis et al. This is an open access work distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.