Investigating factors affecting drug purchasing behavior in light of digital practices used by Malaysian pharma companies to market and dispense their OTC products

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作者

Mohamad Saleem Anis¹ , Mei Lan Tan¹

1. School of Pharmaceutical Sciences, Universiti Sains Malaysia, Pinang, Malaysia

会议/活动

International Symposium of Pharmacy Research (IMPRES 2022), December 2022 (虚拟会议)

海报摘要

This research aimed to explore the main influences on over-the-counter (OTC) buying choices among Malaysian consumers in the context of increasing digital integration in the marketing and sales practices of the industry. The regression analysis results revealed that online buying decisions for OTC drugs were significantly predicted (ρ<0.01) by online recommendations from others, online advertisements, online reviews, educational content, competitive online price, and website/app quality.

关键词

Over-the-counter drugs, Patient buying behavior, Online pharma marketing, Pharmacy management, Malaysia

研究领域

Pharmacy and Pharmacology, Journalism, Media and Communication

参考文献

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基金

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补充材料

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附加信息

利益冲突

No competing interests were disclosed.

数据可用性声明

The datasets generated during and / or analyzed during the current study are available from the corresponding author on reasonable request.

知识共享许可协议

Copyright © 2023 Anis et al. This is an open access work distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.