Advertising mode of duopoly competitive enterprises based on asymmetric cost efficiency and converter preference
出版年份 2023 全文链接
标题
Advertising mode of duopoly competitive enterprises based on asymmetric cost efficiency and converter preference
作者
关键词
-
出版物
Electronic Commerce Research and Applications
Volume 62, Issue -, Pages 101329
出版商
Elsevier BV
发表日期
2023-11-03
DOI
10.1016/j.elerap.2023.101329
参考文献
相关参考文献
注意:仅列出部分参考文献,下载原文获取全部文献信息。- A Bane or a Boon? profit‐margin‐guarantee contract in a channel with downstream competition
- (2023) Hong Zheng et al. PRODUCTION AND OPERATIONS MANAGEMENT
- How do digital technologies improve supply chain resilience in the COVID-19 pandemic? Evidence from Chinese manufacturing firms
- (2022) Yu Ning et al. Frontiers of Engineering Management
- Internet of Things (IoT)—blockchain-enabled pharmaceutical supply chain resilience in the post-pandemic era
- (2022) Xiaohong Chen et al. Frontiers of Engineering Management
- Information Sharing in an Online Marketplace with Co‐opetitive Sellers
- (2021) Guo Li et al. PRODUCTION AND OPERATIONS MANAGEMENT
- Disruptive Technologies and Operations Management in the Industry 4.0 Era and Beyond
- (2021) Tsan‐Ming Choi et al. PRODUCTION AND OPERATIONS MANAGEMENT
- Frontiers in Service Science: Integrating ESG Measures and Supply Chain Management: Research Opportunities in the Postpandemic Era
- (2021) Tinglong Dai et al. Service Science
- Technology Investment Strategy for a Competitive Manufacturer in the Presence of Technology Spillover
- (2021) Guo Li et al. IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT
- Evolution of Operations Management Research: from Managing Flows to Building Capabilities
- (2020) Fuqiang Zhang et al. PRODUCTION AND OPERATIONS MANAGEMENT
- A Planning Approach to Revenue Management for Non‐guaranteed Targeted Display Advertising
- (2020) Huaxiao Shen et al. PRODUCTION AND OPERATIONS MANAGEMENT
- Interactions of competing manufacturers’ leader-follower relationship and sales format on online platforms
- (2019) Jie Wei et al. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
- Efficiently Targeted Billboard Advertising Using Crowdsensing Vehicle Trajectory Data
- (2019) Liang Wang et al. IEEE Transactions on Industrial Informatics
- The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market
- (2018) Huini Zhou et al. COMPUTING
- Targeted advertising by asymmetric firms
- (2018) Jianqiang Zhang et al. OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE
- Consensus-Based Approach to Peer-to-Peer Electricity Markets With Product Differentiation
- (2018) Etienne Sorin et al. IEEE TRANSACTIONS ON POWER SYSTEMS
- When to introduce an online channel, and offer money back guarantees and personalized pricing?
- (2017) Bintong Chen et al. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
- A social endorsing mechanism for target advertisement diffusion
- (2015) Lien-Fa Lin et al. INFORMATION & MANAGEMENT
- Pure-strategy Nash equilibria in an advertising game with interference
- (2011) Bruno Viscolani EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
- A goodwill model with predatory advertising
- (2011) Luca Grosset et al. OPERATIONS RESEARCH LETTERS
- An integrated fuzzy multi-criteria approach for the performance evaluation of multiple manufacturing plants
- (2009) Vincent F. Yu et al. COMPUTERS & INDUSTRIAL ENGINEERING
- A network equilibrium framework for Internet advertising: Models, qualitative analysis, and algorithms
- (2007) Lan Zhao et al. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Find Funding. Review Successful Grants.
Explore over 25,000 new funding opportunities and over 6,000,000 successful grants.
ExploreDiscover Peeref hubs
Discuss science. Find collaborators. Network.
Join a conversation