A social endorsing mechanism for target advertisement diffusion

标题

作者

关键词

Social media, Social endorsement, Diffusion mechanism, Target advertising, Influence analysis

出版物

Volume 52, Issue 8, Pages 982-997

出版商

Elsevier BV

发表日期

2015-07-14

DOI

10.1016/j.im.2015.07.004

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