“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics

标题
“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics
作者
关键词
-
出版物
EUROPEAN JOURNAL OF MARKETING
Volume ahead-of-print, Issue ahead-of-print, Pages -
出版商
Emerald
发表日期
2021-08-10
DOI
10.1108/ejm-06-2019-0530

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