Effects of Issue Ownership, Perceived Fit, and Authenticity in Corporate Social Advocacy on Corporate Reputation

标题
Effects of Issue Ownership, Perceived Fit, and Authenticity in Corporate Social Advocacy on Corporate Reputation
作者
关键词
corporate social advocacy, corporate reputation, authenticity, LGTBQ, Ben & Jerry’s, perceived fit
出版物
PUBLIC RELATIONS REVIEW
Volume 47, Issue 4, Pages 102071
出版商
Elsevier BV
发表日期
2021-05-24
DOI
10.1016/j.pubrev.2021.102071

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