Journal
FOOD RESEARCH INTERNATIONAL
Volume 116, Issue -, Pages 1113-1120Publisher
ELSEVIER SCIENCE BV
DOI: 10.1016/j.foodres.2018.09.055
Keywords
Food preferences; Consumer valuations; Internal validity; External validity; Scholar survey; Deception
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Funding
- University of Naples Federico II
- Compagnia di San Paolo, BEHAVE Project
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In this article, we present and critically discuss the current and future key challenges of non-hypothetical experimental auctions (EA) to measure consumer preferences for new food products/attributes. The paper is composed by two complementary parts: a commentary of the core issues, identified in literature, related to internal and external validity of EA studies and a discussion of scholars' views (collected through a survey) on specific issues faced by EA research analysing consumer food preferences. Specific practical implications for EA studies performed by food researchers are also presented. Results highlight the opportunity to perform in-store experiments and the need to provide additional experimental details to allow replicability of research. Scholars also underline the increasing importance of a shared agreement on the use and regulation of deceptive practices in EA studies.
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