Attentional capture and importance of package attributes for consumers' perceived similarities and differences among products: A case study with breakfast cereal packages

Title
Attentional capture and importance of package attributes for consumers' perceived similarities and differences among products: A case study with breakfast cereal packages
Authors
Keywords
-
Journal
FOOD RESEARCH INTERNATIONAL
Volume 64, Issue -, Pages 701-710
Publisher
Elsevier BV
Online
2014-08-21
DOI
10.1016/j.foodres.2014.08.015

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