Article
Geosciences, Multidisciplinary
Jogasankar Mahaprashasta, Pranab Mukhopadhyay, Subhrendu K. Pattanayak
Summary: The study reveals that flooding can have a significant impact on the rental value of households in Cuttack, Indian city. Households are willing to pay a considerable amount to avoid flooding, which has implications for urban sustainability and funding public infrastructure in low and lower-middle-income countries.
INTERNATIONAL JOURNAL OF DISASTER RISK REDUCTION
(2021)
Article
Food Science & Technology
Alessandro Petrontino, Fabio Madau, Michel Frem, Vincenzo Fucilli, Rossella Bianchi, Adele Annarita Campobasso, Pietro Pulina, Francesco Bozzo
Summary: This research aimed to investigate the preferences and perceptions of Italian sea urchin dishes using a discrete choice experiment (DCE) approach. The survey conducted in Apulia showed that the origin certification of sea urchin was highly valued by consumers, especially when served in restaurants or seasoned with pasta or pizza. The study also found that factors such as place of purchase, place of consumption, and appearance influenced consumers' consumption utility of sea urchin.
Article
Ecology
Matthew Gorton, Ching-Hua Yeh, Elena Chatzopoulou, John White, Barbara Tocco, Carmen Hubbard, Fiona Hallam
Summary: Consumers increasingly consider the ethical dimensions of food production, specifically animal welfare, as important. However, how these concerns impact their food choices is still unclear. To investigate this, a Discrete Choice Experiment was conducted to assess consumers' willingness to pay for chicken meat. The study examined the effects of food labels, cause-related marketing campaigns, and price on consumers' willingness to pay. The findings revealed a significant price premium associated with the animal welfare label, although it was not as pronounced as one of the cause-related marketing campaigns. The study also identified two distinct market segments, price sensitive and concerned consumers, with different socio-economic and behavioral characteristics. Among price sensitive consumers, the willingness to pay extra for an animal welfare label was negligible. Additionally, qualitative interviews highlighted consumers' difficulties in comparing the varying standards of quality assurance schemes.
ECOLOGICAL ECONOMICS
(2023)
Article
Economics
Bern Caudill Dealy, Aaron Kearsley, Carolyn Wolff, Elizabeth Botkins, Nellie Lew, Clark Nardinelli
Summary: The study found that consumers are willing to pay approximately $1.37 per household per month for standardized informational leaflets in retail pharmacies. The estimated willingness to pay is sensitive to alternative econometric specifications and evidence of survey response bias, but regardless of these factors, the estimates are statistically and economically significant.
Article
Food Science & Technology
Giordano Ruggeri, Stefano Corsi, Rodolfo M. Nayga
Summary: Since its establishment, Fairtrade certification has become mainstream in developed countries, with consumers willing to pay a premium for certified products, especially when provided with additional information. This study found that consumers value the certification and are more likely to pay a higher price when given more information about the Fairtrade system.
FOOD QUALITY AND PREFERENCE
(2021)
Article
Plant Sciences
Kehao Zhou, Yan Song, Ronghui Tan
Summary: This study examines the impact of both natural and perceived quality of urban parks on nearby housing values in downtown Tianjin. The results show that high perceived quality of urban parks can increase the willingness of residents to pay higher prices for houses located nearby. Additionally, perceived quality, specifically the naturalness dimension, has a positive influence on property values, while other perceived factors do not significantly affect residents' willingness to pay.
URBAN FORESTRY & URBAN GREENING
(2021)
Article
Business
Mbaye Fall Diallo, Norchene Ben Dahmane Mouelhi, Mahesh Gadekar, Marie Schill
Summary: The research finds that CSR actions of luxury brands have a negative impact on consumers' willingness to pay a premium price for products, while the functional and symbolic value of the brand plays a positive mediating role in this impact. Additionally, there are differences in consumer perceptions of brand value and purchase intention in different cultural contexts.
JOURNAL OF BUSINESS ETHICS
(2021)
Article
Economics
Wen Lin, Rodolfo M. Nayga, Wei Yang
Summary: This study examines the response and value of a new technology-based carbon label on food products by US consumers. The results show that the individual valuation of the carbon labeled bread is $4 per 20 oz., slightly lower compared to conventional and organic bread. Additionally, the valuation of the novel carbon labeled bread would be higher among certain market segments, including non-white, liberal and well-educated consumers, as well as those with a high level of knowledge about the causes of climate change.
Article
Geosciences, Multidisciplinary
Chiara D. D'Alpaos, Paolo Bragolusi
Summary: The majority of Italian buildings do not meet adequate aseismic design standards and are at risk of earthquakes. Seismic retrofitting plays a crucial role in reducing vulnerability and generating market price premiums for retrofitted buildings. This paper estimates the market price premiums of seismically retrofitted buildings in Italy using a survey-based method.
INTERNATIONAL JOURNAL OF DISASTER RISK REDUCTION
(2022)
Article
Economics
Abel Rosales-Tristancho, Ana F. Carazo, Raul Brey
Summary: A survey conducted in Spain towards the end of 2017 revealed that high purchase prices of zero emission vehicles serve as a major obstacle for most drivers when considering purchasing them. The results showed the presence of different subpopulations with varying levels of knowledge and willingness to pay for ZEVs.
Article
Business
Notaro Sandra, Paletto Alessandro
Summary: The study suggests that bio-textile products made from certified wood fibers could be an important part of product innovation and environmental sustainability. Consumers are willing to pay a premium for these products, especially those with a strong environmental concern.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2021)
Article
Mathematics
Juan Perez, Hector Lopez-Ospina
Summary: Defining prices and consumer segments in competitive markets is challenging. This study proposes a framework to support pricing decisions for products with multiple attributes, considering consumer willingness to pay and multiple segments. The proposed model uses a nonlinear profit maximization probabilistic problem and a particle swarm optimization (PSO) heuristic to find equilibrium prices.
Article
Nutrition & Dietetics
Seyyedehsara Sadrmousavigargari, Emilia Cubero Dudinskaya, Serena Mandolesi, Simona Naspetti, Seyed Mojtaba Mojaverian, Raffaele Zanoli
Summary: Promoting healthy nutrition is crucial for a healthy society. Providing nutritional information plays a significant role in consumers' preferences.
Article
Agronomy
Edward Martey, Prince M. Etwire, Ramson Adombilla, Samuel O. Abebrese
Summary: Sub-Saharan Africa is experiencing water scarcity and increased demand for water resources due to climate change. Lack of information and access to irrigation scheduling decision support tools may hinder smallholder farmers' ability to efficiently manage irrigation water. This study examines how information on the Wetting Front Detector influences farmers' willingness to pay for the tool. The findings suggest that increasing awareness and providing price subsidies can enhance the adoption of the irrigation scheduling tool.
AGRICULTURAL WATER MANAGEMENT
(2023)
Article
Business
Sune Donoghue, Ina Wilken-Jonker, Francois E. Steffens, Johann F. Kirsten
Summary: In South Africa, consumers' willingness to pay a premium for Karoo Lamb products is influenced by their subjective knowledge and the importance of label information, as well as demographics such as population group. Objective knowledge about Karoo Lamb and other demographic factors did not have a significant impact on willingness to pay.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2021)
