On the identification of sales forecasting models in the presence of promotions

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Title
On the identification of sales forecasting models in the presence of promotions
Authors
Keywords
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Journal
JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY
Volume 66, Issue 2, Pages 299-307
Publisher
Informa UK Limited
Online
2014-01-22
DOI
10.1057/jors.2013.174
References
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