Predicting customer profitability during acquisition: Finding the optimal combination of data source and data mining technique

Published 2012 View Full Article

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Title
Predicting customer profitability during acquisition: Finding the optimal combination of data source and data mining technique
Authors
Keywords
-
Journal
EXPERT SYSTEMS WITH APPLICATIONS
Volume 40, Issue 6, Pages 2007-2012
Publisher
Elsevier BV
Online
2012-12-04
DOI
10.1016/j.eswa.2012.10.023

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