Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods

Published 2011 View Full Article

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Title
Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods
Authors
Keywords
-
Journal
EXPERT SYSTEMS WITH APPLICATIONS
Volume 39, Issue 5, Pages 5600-5615
Publisher
Elsevier BV
Online
2011-12-08
DOI
10.1016/j.eswa.2011.11.057

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