Using context to improve the effectiveness of segmentation and targeting in e-commerce

Published 2012 View Full Article

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Title
Using context to improve the effectiveness of segmentation and targeting in e-commerce
Authors
Keywords
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Journal
EXPERT SYSTEMS WITH APPLICATIONS
Volume 39, Issue 9, Pages 8439-8451
Publisher
Elsevier BV
Online
2012-02-04
DOI
10.1016/j.eswa.2012.01.174

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