Improved marketing decision making in a customer churn prediction context using generalized additive models

Published 2009 View Full Article

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Title
Improved marketing decision making in a customer churn prediction context using generalized additive models
Authors
Keywords
-
Journal
EXPERT SYSTEMS WITH APPLICATIONS
Volume 37, Issue 3, Pages 2132-2143
Publisher
Elsevier BV
Online
2009-08-06
DOI
10.1016/j.eswa.2009.07.029

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