Knowledge discovery on RFM model using Bernoulli sequence

Published 2008 View Full Article

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Title
Knowledge discovery on RFM model using Bernoulli sequence
Authors
Keywords
-
Journal
EXPERT SYSTEMS WITH APPLICATIONS
Volume 36, Issue 3, Pages 5866-5871
Publisher
Elsevier BV
Online
2008-07-19
DOI
10.1016/j.eswa.2008.07.018

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