Mining customer knowledge for product line and brand extension in retailing

Published 2007 View Full Article

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Title
Mining customer knowledge for product line and brand extension in retailing
Authors
Keywords
-
Journal
EXPERT SYSTEMS WITH APPLICATIONS
Volume 34, Issue 3, Pages 1763-1776
Publisher
Elsevier BV
Online
2007-02-27
DOI
10.1016/j.eswa.2007.01.036

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