Cooperative advertising models in supply chain management: A review

Published 2013 View Full Article

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Title
Cooperative advertising models in supply chain management: A review
Authors
Keywords
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Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 234, Issue 1, Pages 1-14
Publisher
Elsevier BV
Online
2013-08-15
DOI
10.1016/j.ejor.2013.08.010

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