Pricing and advertisement in a manufacturer–retailer supply chain

Published 2013 View Full Article

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Title
Pricing and advertisement in a manufacturer–retailer supply chain
Authors
Keywords
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Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 231, Issue 2, Pages 492-502
Publisher
Elsevier BV
Online
2013-06-12
DOI
10.1016/j.ejor.2013.06.007

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