Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach

Published 2012 View Full Article

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Title
Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach
Authors
Keywords
-
Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 223, Issue 2, Pages 473-482
Publisher
Elsevier BV
Online
2012-07-07
DOI
10.1016/j.ejor.2012.06.042

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