Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs

Published 2012 View Full Article

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Title
Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs
Authors
Keywords
-
Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 219, Issue 2, Pages 368-378
Publisher
Elsevier BV
Online
2012-01-13
DOI
10.1016/j.ejor.2012.01.002

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