Strategic upfront marketing channel integration as an entry barrier

Published 2012 View Full Article

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Title
Strategic upfront marketing channel integration as an entry barrier
Authors
Keywords
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Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 220, Issue 3, Pages 865-875
Publisher
Elsevier BV
Online
2012-03-07
DOI
10.1016/j.ejor.2012.02.041

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