Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing

Published 2011 View Full Article

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Title
Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing
Authors
Keywords
-
Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 217, Issue 3, Pages 673-678
Publisher
Elsevier BV
Online
2011-10-27
DOI
10.1016/j.ejor.2011.10.008

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