A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains

Published 2010 View Full Article

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Title
A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains
Authors
Keywords
-
Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 211, Issue 2, Pages 263-273
Publisher
Elsevier BV
Online
2010-11-24
DOI
10.1016/j.ejor.2010.11.014

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