Integrating effective flexibility measures into a strategic supply chain planning model

This paper develops models for capacity, product mix, distribution and input supply flexibility and integrates them in a strategic level, mixed integer supply chain (SC) planning model as a way of addressing demand and supply uncertainty, as well as improving market responsiveness. Capacity flexibility is modeled via the SC's production capacity planning to address budgeted demand and ensure the fulfillment of prospective demand increases when considering various market scenarios. This model selects an optimal number of products from fast moving and extended product range options based on the product mix flexibility. The model confirms a quick response to a changing marketplace by considering elements like transportation and supply lead time along with the probabilities of stock out options when addressing input supply and distribution flexibility. This paper proposes a solution procedure to solve the model for real world problems, and investigates the sensitivity of the model outputs with respect to changes in flexibility measures. (C) 2010 Elsevier B.V. All rights reserved.