Effectiveness of retail joint promotions under different channel structures

Title
Effectiveness of retail joint promotions under different channel structures
Authors
Keywords
-
Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 210, Issue 3, Pages 745-751
Publisher
Elsevier BV
Online
2010-10-27
DOI
10.1016/j.ejor.2010.10.025

Ask authors/readers for more resources

Publish scientific posters with Peeref

Peeref publishes scientific posters from all research disciplines. Our Diamond Open Access policy means free access to content and no publication fees for authors.

Learn More

Add your recorded webinar

Do you already have a recorded webinar? Grow your audience and get more views by easily listing your recording on Peeref.

Upload Now