Understanding the impacts of product knowledge and product type on the accuracy of intentions-based new product predictions

Published 2010 View Full Article

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Title
Understanding the impacts of product knowledge and product type on the accuracy of intentions-based new product predictions
Authors
Keywords
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Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 211, Issue 2, Pages 359-369
Publisher
Elsevier BV
Online
2010-12-30
DOI
10.1016/j.ejor.2010.12.012

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