Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value

Published 2007 View Full Article

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Title
Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value
Authors
Keywords
-
Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 187, Issue 1, Pages 313-326
Publisher
Elsevier BV
Online
2007-04-17
DOI
10.1016/j.ejor.2007.03.018

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