Journal
JOURNAL OF STRATEGIC INFORMATION SYSTEMS
Volume 24, Issue 1, Pages 33-43Publisher
ELSEVIER
DOI: 10.1016/j.jsis.2014.09.001
Keywords
Privacy policy; Privacy risk; Secondary data use; Online social network
Ask authors/readers for more resources
Privacy policies determine online social network providers' options to monetize user data. However, these statements also intrude on users' privacy and, thus, might reduce their willingness to disclose personal information, which in turn limits the data available for monetization. Given these conflicting interests, we conducted an experimental survey to investigate the relationship between privacy policies and users' reactions. We show that users' privacy risk perceptions mediate the effect that changes in policies' monetization options have on users' willingness to disclose information. Our findings emphasize privacy policies as a delicate managerial concept for companies relying on data monetization. (C) 2014 Elsevier B.V. All rights reserved.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available