#Sponsoring the #FrenchOpen: An Examination of Social Media Buzz and Sentiment

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Title
#Sponsoring the #FrenchOpen: An Examination of Social Media Buzz and Sentiment
Authors
Keywords
-
Journal
JOURNAL OF SPORT MANAGEMENT
Volume 29, Issue 2, Pages 184-199
Publisher
Human Kinetics
Online
2014-12-18
DOI
10.1123/jsm.2013-0257

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