4.6 Article

Situational variables in online versus offline channel choice

Journal

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
Volume 12, Issue 5, Pages 347-361

Publisher

ELSEVIER
DOI: 10.1016/j.elerap.2013.03.004

Keywords

Channel choice; Internet; Situational variables; Experimentation

Funding

  1. Gobierno de Navarra [GN 228/2008]

Ask authors/readers for more resources

Since the advent and rapid diffusion of the Internet, the subject of consumer channel choice has attracted a large amount of research, mainly focused on the influence of channel, consumer and product category characteristics as its drivers. The interaction between channel choice and the purchase situation has been largely ignored, however. This paper is an attempt to fill this gap by identifying the key purchase situation variables and conducting an experiment to assess their impact on the choice between the traditional retail outlet and the online store. The results show that the key determinants of channel choice relate to time and distance. Distance-to-store and time pressures are among the factors affecting the probability of online purchase. Using a conceptual framework to explore differences in the impact of situational variables across product categories (high/low involvement, search/experience good), we show that distance-to-store has more influence on the likelihood of online purchase in situations involving search goods, while social variables are found to play a role only in the context of high-involvement goods. (C) 2013 Elsevier B.V. All rights reserved.

Authors

I am an author on this paper
Click your name to claim this paper and add it to your profile.

Reviews

Primary Rating

4.6
Not enough ratings

Secondary Ratings

Novelty
-
Significance
-
Scientific rigor
-
Rate this paper

Recommended

Article Computer Science, Cybernetics

From traditional gaming to mobile gaming: Video game players' switching behaviour!

Xiaowei Cai, Javier Cebollada, Monica Cortinas

Summary: The study reveals that in the Chinese video game market, traditional gaming and mobile gaming have a complementary relationship rather than a substitutable one. While there are differences in switching intentions, the overall trend of transitioning from traditional gaming to mobile gaming is low.

ENTERTAINMENT COMPUTING (2022)

Editorial Material Psychology, Multidisciplinary

Editorial: The Impact of AI-Enabled Technologies in E-commerce and Omnichannel Retailing

Monica Cortinas, Carmen Berne, Raquel Chocarro, Frode Nilssen, Natalia Rubio

FRONTIERS IN PSYCHOLOGY (2021)

Article Business

Determinants of mobile social media use, customer heterogeneity, and international microsegmentation

Xingting Ju, Oscar Martin Martin, Raquel Chocarro

Summary: This study investigates the heterogeneous nature of consumer preferences across borders and cultures in the context of mobile social media use. The research identifies determinants of individuals' mobile social media behavior and profiles international microsegments. Findings reveal three unobserved user segments with distinct behavioral patterns, cultural values, and demographic characteristics, highlighting the importance of perceived usefulness and differences in user segments for scholars and marketers in the global marketplace.

INTERNATIONAL JOURNAL OF CONSUMER STUDIES (2022)

Review Management

Value creation in mobile social media: a systematic review and agenda for future research

Xingting Ju, Raquel Chocarro, Oscar Martin Martin

Summary: This study provides a systematic review of mobile social media use for value creation, identifying 14 aspects. The findings show that mobile social media are effective for firms to create and capture value from customers, and for customers to co-create value.

BALTIC JOURNAL OF MANAGEMENT (2021)

Article Multidisciplinary Sciences

A grounded theory approach to understanding in-game goods purchase

Xiaowei Cai, Javier Cebollada, Monica Cortinas

Summary: Video game companies are diversifying their profit models by selling in-game goods, which requires balancing challenges and player skills. The motivations and behavioral processes for purchasing different types of in-game goods vary.

PLOS ONE (2022)

Article Computer Science, Cybernetics

Self-report measure of dispositional flow experience in the video game context: Conceptualisation and scale development

Xiaowei Cai, Javier Cebollada, Monica Cortinas

Summary: The flow theory has been widely applied to explain video game players' gaming and purchasing behaviour. However, researchers face difficulties in measuring the dispositional flow experience of adult video game players due to flaws in existing measurement instruments. This study aims to conceptualize and develop a measurement instrument specifically for flow experience in the video game context. After conducting five phases of research with different participants, the study successfully developed a 28-item scale, named the Video Game Dispositional Flow Scale (VGDFS), and identified the hierarchical antecedent model as the best structure to represent flow experience.

INTERNATIONAL JOURNAL OF HUMAN-COMPUTER STUDIES (2022)

Article Business

Impact of seller- and buyer-created content on product sales in the electronic commerce platform: The role of informativeness, readability, multimedia richness, and extreme valence

Xiaowei Cai, Javier Cebollada, Monica Cortinas

Summary: With the development of e-commerce, customers have become active contributors of content. This research confirms that buyer-created content has a more direct influence on product sales compared to seller-created content. Enhancing the informativeness and multimedia richness of content can still positively impact product sales.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2023)

Article Business

Voice-activated personal assistants and privacy concerns: a Twitter analysis

Miriam Alzate, Marta Arce Urriza, Monica Cortinas

Summary: This study investigates privacy concerns regarding voice-activated personal assistants (VAPAs) on Twitter. It finds that negative privacy-related news increases negativity and volume in Twitter conversations, while positive news only boosts volume. Privacy-related tweets are more negative than general tweets. The study also observes a temporal evolution in sentiment, with general attitudes toward VAPAs becoming more positive but privacy-specific discussions becoming more negative.

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING (2023)

Article Education & Educational Research

Teachers' attitudes towards chatbots in education: a technology acceptance model approach considering the effect of social language, bot proactiveness, and users' characteristics

Raquel Chocarro, Monica Cortinas, Gustavo Marcos-Matas

Summary: This paper examines the factors that explain teachers' acceptance of chatbots in education, such as the perceived usefulness and ease of use, conversational design, and teachers' age and digital skills. The results show that perceived ease of use and perceived usefulness are key factors in increasing acceptance of chatbots.

EDUCATIONAL STUDIES (2023)

Article Business

ATTENTION TO PRODUCT IMAGES IN AN ONLINE RETAILING STORE: AN EYE-TRACKING STUDY CONSIDERING CONSUMER GOALS AND TYPE OF PRODUCT

Raquel Chocarro, Monica Cortinas, Arantxa Villanueva

Summary: This paper examines the attention to product images in the product area on e-commerce sites, considering the effects of purchase stage and product category. The results show that images attract attention more than text, but receive less overall attention. Images receive less attention when they are not crucial for completing a task. Younger individuals spend less time viewing product pictures compared to older individuals.

JOURNAL OF ELECTRONIC COMMERCE RESEARCH (2022)

Article Management

Different channels for different services: information sources for services with search, experience and credence attributes

Raquel Chocarro, Monica Cortinas, Maria Luisa Villanueva

Summary: Consumers' information search behavior prior to contracting services is influenced by the type of service attributes. Consumers use fewer information sources for services with search attributes, while they exhibit higher levels of information search intensity and online media usage for services with experience attributes. Services with credence attributes tend to have fewer consulted information sources, but the obtained information has a greater impact on decision making.

SERVICE INDUSTRIES JOURNAL (2021)

No Data Available