Customer segmentation of multiple category data in e-commerce using a soft-clustering approach

Published 2010 View Full Article

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Title
Customer segmentation of multiple category data in e-commerce using a soft-clustering approach
Authors
Keywords
-
Journal
Electronic Commerce Research and Applications
Volume 10, Issue 3, Pages 331-341
Publisher
Elsevier BV
Online
2010-11-15
DOI
10.1016/j.elerap.2010.11.002

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