Is stereotyping inevitable when designing with personas?

Published 2010 View Full Article

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Title
Is stereotyping inevitable when designing with personas?
Authors
Keywords
-
Journal
DESIGN STUDIES
Volume 32, Issue 1, Pages 30-44
Publisher
Elsevier BV
Online
2010-07-28
DOI
10.1016/j.destud.2010.06.002

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