Article
Green & Sustainable Science & Technology
Valerio Gatta, Edoardo Marcucci, Ila Maltese, Gabriele Iannaccone, Jiarui Fan
Summary: E-grocery market is becoming increasingly popular, but the last mile delivery model still faces challenges and uncertain environmental impacts. The study conducted research on the development of e-grocery and consumer channel choices, revealing diverse reactions to different purchase attributes among consumers.
Article
Neurosciences
Hesun Erin Kim, Joon Hee Kwon, Jae-Jin Kim
Summary: This study investigated the impact of perceived garment fit and product presentation methods on purchase intention, using fMRI scans. The results showed that garment fit and product presentation play crucial roles in purchase decision-making processes, and neural signals can differentiate subsequent purchase intentions.
FRONTIERS IN NEUROSCIENCE
(2021)
Article
Green & Sustainable Science & Technology
Clyde Eirikur Hull, Jennifer D. Russell, Monika Kukar-Kinney
Summary: Research suggests that sustainability is a stronger differentiator than innovation. Consumers prefer sustainable products over innovative or undifferentiated products. Environmental concern increases preference for sustainable products but does not affect choice of undifferentiated products.
Article
Business
Pascal Kowalczuk, Carolin Siepmann, Jost Adler
Summary: This study found that augmented reality outperforms web-based product presentations in terms of immersion and enjoyment, but falls short in media usefulness. Consumer intentions to reuse AR apps and make purchases are influenced by factors such as enjoyment, usefulness, and product liking.
JOURNAL OF BUSINESS RESEARCH
(2021)
Article
Business
Kaiying Cao, Yuqiu Xu, Qiang Wu, Jia Wang, Chunnian Liu
Summary: With the development of e-commerce, offline firms are faced with the challenges of whether to enter e-commerce platforms and which online logistics service to adopt. The optimal strategies of firms are comprehensively affected by the annual service fee and the logistics cost time-sensitivity coefficient. When considering consumer return behavior, an increase in consumer's online satisfaction does not necessarily mean that the firm should enter the platform.
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
(2021)
Article
Business
Neelam Chawla, Basanta Kumar
Summary: This study analyzed the Indian legal framework protecting online consumers, highlighting the importance of a secure system, cash on delivery, website information, and customer service. The new regulations may safeguard online consumers' rights and enhance India's e-commerce growth.
JOURNAL OF BUSINESS ETHICS
(2022)
Article
Agricultural Economics & Policy
Katherine Harris-Lagoudakis
Summary: This study uses household panel data to analyze the impact of online grocery shopping on the healthfulness of grocery purchases, finding that online shopping tends to allocate more spending towards healthier products compared to traditional shopping methods. However, the effect on monthly aggregate basket health indicators is not significant.
AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS
(2022)
Article
Economics
Jie Wei, Zeling Xu
Summary: This study investigates the interaction and timing of e-commerce brand introduction and self-operating channel opening in a coopetitive supply chain. The results provide insights for both platform retailers and manufacturers in formulating their strategies in different scenarios.
TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW
(2022)
Article
Environmental Studies
Heleen Buldeo Rai, Celine Broekaert, Sara Verlinde, Cathy Macharis
Summary: Research investigates ways to encourage sustainable decision-making among consumers in web-shop check-out page using non-financial incentives, finding that providing information on delivery options' ecological footprint is the most decisive incentive. Social media shares and social norms have positive impacts, while reversing the order of delivery options has limited effects.
TRANSPORTATION RESEARCH PART D-TRANSPORT AND ENVIRONMENT
(2021)
Article
Green & Sustainable Science & Technology
Elizabeth Emperatriz Garcia-Salirrosas, Rafael Fernando Rondon-Eusebio, Dany Yudet Millones-Liza, Jesus Fernando Bejarano-Auqui
Summary: The objective of this study was to validate the psychometric characteristics of the e-RetailTest scale in measuring consumer attitudes towards online shopping in developing countries, specifically the Peruvian market. The scale evaluates five variables in the online purchase process and obtained 422 valid responses from Peruvian consumers. The results indicate that the e-RetailTest scale provides adequate psychometric evidence and can measure consumer attitudes towards online purchases in the Peruvian retail sector.
Article
Automation & Control Systems
Amir Farshbaf-Geranmayeh, Georges Zaccour
Summary: This article examines a firm's offering of an opaque good during a selling season. Consumers have the option to purchase transparent goods at high and low prices in the market or pay an intermediate price for the firm's opaque good. Through opaque selling, consumers gradually learn about the firm's allocation policy for high and low-quality products, while the seller aims to determine the optimal selling sequence for maximizing profit.
Article
Engineering, Civil
Alexander Rossolov, Halyna Rossolova, Jose Holguin-Veras
Summary: This study evaluated purchasing behaviors of end-consumers in a developing country, finding that shopping cost is more important than time attributes for channel choice decisions. First-priority goods showed higher sensitivity to variations in shopping cost, delivery, and travel time.
Article
Computer Science, Information Systems
Nicoleta Valentina Florea, Constantin Aurelian Ionescu, Mircea Constantin Duica, Sorinel Capusneanu, Liliana Paschia, Sorina Geanina Stanescu, Mihaela Denisa Coman
Summary: The current economic environment, driven by new ICT technologies, globalization, and the pandemic, has significantly influenced online consumer behavior in Romania. The study analyzes the trends and prospects of Romanian online consumer behavior, highlighting the potential for growth and sustainable development in the Romanian e-commerce market.
Article
Green & Sustainable Science & Technology
Marcin Gasior
Summary: The study found that consumers' willingness to shop online is related to their environmental attitudes. Consumers with a stronger focus on environmental issues are more likely to shop online, although they do not necessarily prefer online shopping over traditional methods. Large groups of consumers with consistent environmental attitudes were identified through cluster analysis.
Article
Psychology, Multidisciplinary
Hui Yao
Summary: Users' preference for online shopping has increased in modern times, bringing about changes in the way goods and services are acquired and consumed. Amazon has emerged as a dominant player in the e-commerce industry, causing significant disruptions in the retail sector. Developing a research framework to study consumer trends and purchasing behavior is crucial for understanding market demand.
FRONTIERS IN PSYCHOLOGY
(2022)
Article
Business
Ashutosh Patil, Naresh K. Malhotra, Moutusy Maity
Summary: Consumers tend to rely on aggregated summaries of online reviews when making purchasing decisions, and this reliance is influenced by their prior product knowledge and regulatory focus. The type of reviews also plays a role in affecting consumer decision outcomes.
INTERNATIONAL JOURNAL OF CONSUMER STUDIES
(2022)
Article
Business
Tapan Sarker, Subhendu Dey, Moutusy Maity, Denni Arli, Giang Nguyen
Summary: This study proposes a new framework for market development in emerging markets by investigating the experiences of farmers in India and Vietnam. The findings highlight the importance of selling processes and strategies for maintaining customer relationships and offer valuable insights for policymakers and practitioners.
JOURNAL OF MACROMARKETING
(2022)
Article
Business
Mayukh Dass, Masoud Moradi, Fereshteh Zihagh
Summary: This paper develops a stochastic model and applies it to household purchase data to predict the performance of a new product in the marketplace. The study finds that using richer category purchase data from scanner panel data can lead to more accurate predictions of trial rates and first repeat purchase rates for new products.
JOURNAL OF MARKETING ANALYTICS
(2023)
Review
Business
Swapan Deep Arora, Guninder Pal Singh, Anirban Chakraborty, Moutusy Maity
Summary: This study conducts a systematic review of existing scholarship to explore the relationship between social media and polarization, and proposes a conceptual framework that incorporates various contingencies and mechanisms. The research contributes to theory and provides guidance for future policy and practice.
TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
(2022)
Article
Business
Masoud Moradi, Mayukh Dass
Summary: This study examines the adoption and application of artificial intelligence (AI) in B2B marketing across different stages of the customer life cycle. The findings from five B2B industry surveys are analyzed to understand the knowledge and attitudes of B2B marketers towards AI, the different ways AI is used in B2B marketing, and the perceived merits and challenges. The study also highlights successful AI adoption examples in B2B marketing and discusses the implications and future directions.
INDUSTRIAL MARKETING MANAGEMENT
(2022)
Article
Business
Saurabh Mittal, Moutusy Maity
Summary: This study examines the moderating impact of retailer brand strength, customer's perceived purchase regularity, gender, and purchase channel on the relationship between relationship marketing investments (RMIs) and customer gratitude, as well as customer gratitude and customer loyalty. The findings suggest that preferential treatment and interpersonal communication investments have a significant impact on customer gratitude and loyalty. The moderating variables of purchase channel, gender, and customer perceived regularity also play a role in these relationships, while retailer brand strength surprisingly does not have a significant moderating effect.
JOURNAL OF INDIAN BUSINESS RESEARCH
(2022)
Review
Business
Masoud Moradi, Mayukh Dass, Piyush Kumar
Summary: This study examines the interaction effect of analytical versus emotional rhetorical styles and overall ratings on the perceived helpfulness of product reviews on an e-commerce platform. The results suggest that analytical and emotional rhetorical devices have mutually opposing effects on helpfulness, with an analytical style increasing the number of helpfulness votes while emotional tones reduce it. The study also finds that readers perceive polarized ratings as more helpful, and an analytical style strengthens this effect while an emotional style weakens it. These findings support signaling theory and highlight the importance of using an objective and analytical style in product reviews.
JOURNAL OF BUSINESS RESEARCH
(2023)
Article
Business
Sunhee Choi, Dale F. Duhan, Mayukh Dass
Summary: This paper examines the effects of Corporate Social Responsibility Appeals (CSRAs) on product sales, using a multi-source dataset of over 10 million transactions from a large grocery chain. The study presents a typology of seven CSRA types and explores their impact on sales, considering store-generated promotions and product types. The findings highlight the superiority of functional CSRAs over symbolic CSRAs, the positive influence of price promotions and featured advertising on functional CSRAs, and the better strategy of functional CSRAs for virtue products.
JOURNAL OF RETAILING
(2023)
Article
Business
Masoud Moradi, Mayukh Dass, Fereshteh Zihagh
Summary: This study explores the strategies entrepreneurs should adopt in framing narratives on crowdfunding platforms to launch successful entrepreneurial campaigns. The findings suggest that both substantive signals (such as creator experience and backer support) and rhetorical signals (positive/negative framing) positively impact crowdfunding success. Furthermore, the study reveals that positive framing benefits experienced entrepreneurs, while negative framing leads to better funding outcomes for novice entrepreneurs.
JOURNAL OF STRATEGIC MARKETING
(2022)
Article
Business
Masoud Moradi, Mayukh Dass, Dennis Arnett, Vishag Badrinarayanan
Summary: This study explores the time-varying effects of rhetorical and substantive signals used in crowdfunding project descriptions on funding formation. The results show that all four rhetorical signals have a positive relationship with funding formation. Emotional and cognitive tone have stronger effects in the early phases, while linguistic style match and communal language style have stronger effects in later phases. The dynamic effects of rhetorical signals on funding formation are greater with an increased number of backers.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
(2023)
Article
Business
Mayukh Dass, Chiranjeev Kohli, Manaswini Acharya
Summary: As the COVID-19 pandemic has changed consumers' perception of brand messaging, advertisers are reevaluating their messages and investing more to strengthen brand identity alignment. This paper investigates the attributes of slogans that affect their alignment with brand identity, utilizing semiotic theory and congruence theory. Through a large-scale field study and validation study with senior advertising managers, the authors find that message clarity and creativity enhance, while a jingle in a slogan diminishes, the alignment between slogans and brand identity.
JOURNAL OF ADVERTISING RESEARCH
(2023)
Article
Management
Nandita Roy, Moutusy Maity
Summary: In this piece, the focus is on exploring ChatGPT from the perspective of textuality, delving into the significance, politics, and construction of generative text. Three broad ways of understanding ChatGPT are identified - information asymmetry, naturalness (or natural interaction), and personal control. Prior to exploring textuality, a brief description of ChatGPT and how it functions is provided to support subsequent analysis.
Article
Business
Moutusy Maity, Nandita Roy, Doyeeta Majumder, Prasanta Chakravarty
Summary: This research presents a comprehensive assessment of the evaluation of Machiavelli's thought in business ethics literature and offers a new theoretical framework for studying his ideas. It contributes to the field in three main ways: by providing a holistic evaluation of the research area, by conducting a close reading of Machiavelli's texts, and by proposing a reimagined relationship between Machiavelli and business ethics.
JOURNAL OF BUSINESS ETHICS
(2023)
Article
Business
Omer Topaloglu, Piyush Kumar, Mayukh Dass
Summary: Consumers' response to brand extension depends on the closeness of the brand's parent and extension categories, with a preference for basic category concept when close and a reversal of pattern when far apart. Brands can mitigate disadvantages in distant categories by launching an intervening line extension. Brands with sub-category concepts are not limited in their ability to extend and can help retailers achieve growth in specialized categories and rationalize brand portfolios.
JOURNAL OF RETAILING
(2021)
Review
Management
Omer Topaloglu, Mayukh Dass
Summary: This study investigates the moderating effect of review helpfulness on the impact of online review content and linguistic style matching on new product sales. Results suggest that review helpfulness plays a critical role in determining the influence of review style and content on new product sales.
