Assessing the moderating effect of consumer product knowledge and online shopping experience on using recommendation agents for customer loyalty

Published 2012 View Full Article

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Title
Assessing the moderating effect of consumer product knowledge and online shopping experience on using recommendation agents for customer loyalty
Authors
Keywords
-
Journal
DECISION SUPPORT SYSTEMS
Volume 55, Issue 4, Pages 883-893
Publisher
Elsevier BV
Online
2012-12-30
DOI
10.1016/j.dss.2012.12.024

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