Consumer-based decision aid that explains which to buy: Decision confirmation or overconfidence bias?

Published 2012 View Full Article

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Title
Consumer-based decision aid that explains which to buy: Decision confirmation or overconfidence bias?
Authors
Keywords
-
Journal
DECISION SUPPORT SYSTEMS
Volume 53, Issue 1, Pages 127-141
Publisher
Elsevier BV
Online
2012-01-04
DOI
10.1016/j.dss.2011.12.010

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