Estimating the effect of word of mouth on churn and cross-buying in the mobile phone market with Markov logic networks

Published 2011 View Full Article

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Title
Estimating the effect of word of mouth on churn and cross-buying in the mobile phone market with Markov logic networks
Authors
Keywords
-
Journal
DECISION SUPPORT SYSTEMS
Volume 51, Issue 3, Pages 361-371
Publisher
Elsevier BV
Online
2011-02-05
DOI
10.1016/j.dss.2011.01.002

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