A business strategy selection of green supply chain management via an analytic network process

This study designates green supply chain management (GSCM) strategies to effectively direct business functions and activities in the electronics industry. Enterprises conduct environmental scanning to understand the external environment and internal functions; a successful strategy identifies unique firm-owned resources and transforms them into capabilities. This study proposes a network to clarify managerial levels and firm-related content. It derives four business functions from product lifecycle management: design, purchasing, manufacturing, and marketing and service and associates their related activities with greenness. These functions and activities are a network's clusters and elements in an analytic network process (ANP) model with dependent relations. A detailed procedure solves complex GSCM strategy-selection problems and evaluates the most important activity in each business function. A Case study takes a leading Taiwanese electronics company to identify the proposed procedure's stability. (C) 2012 Elsevier Ltd. All rights reserved.