Enticing and Engaging Consumers via Online Product Presentations: The Effects of Restricted Interaction Design

Title
Enticing and Engaging Consumers via Online Product Presentations: The Effects of Restricted Interaction Design
Authors
Keywords
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Journal
JOURNAL OF MANAGEMENT INFORMATION SYSTEMS
Volume 31, Issue 4, Pages 213-242
Publisher
Informa UK Limited
Online
2015-04-16
DOI
10.1080/07421222.2014.1001270

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