4.5 Article

The impact of openness on the market potential of multi-sided platforms: a case study of mobile payment platforms

Journal

JOURNAL OF INFORMATION TECHNOLOGY
Volume 30, Issue 3, Pages 260-275

Publisher

SAGE PUBLICATIONS LTD
DOI: 10.1057/jit.2015.7

Keywords

mobile platforms; multi-sided; openness; market potential; critical mass; mobile payments

Funding

  1. ESSEC Media and Entertainment Chair

Ask authors/readers for more resources

A multi-sided platform can only succeed if a critical mass of users can join. This is a necessary, but not sufficient, condition for a platform's success. However, there is a limited understanding of the factors that contribute to reaching such critical mass. In this study we identify ways to determine the market potential of a platform and to reach critical mass. We particularly enrich past studies by exploring how the openness of a platform influences market potential. We examine openness at three levels - provider, technology, and user level - and ask the question: to what extent can opening (or closing) each level increase or decrease a platform's market potential? The provider level recognizes the strategic involvement of key stakeholders that provide a platform. The technology level is concerned with the interoperability of a platform across different technologies. The user level relates to what extent a platform discriminates different segments of the customer base. On the basis of analytical modeling and theoretical analysis, we formulate four propositions concerning the effects of openness on platforms' market potential. We illustrate the strength of propositions through a confirmatory case study, which is informed by five theoretically sampled cases. The cases illustrate cogently the effects of opening different levels of a multi-sided platform. In conclusion, we propose a decision model that can assist decision making concerning the opening of a platform to catalyze its growth.

Authors

I am an author on this paper
Click your name to claim this paper and add it to your profile.

Reviews

Primary Rating

4.5
Not enough ratings

Secondary Ratings

Novelty
-
Significance
-
Scientific rigor
-
Rate this paper

Recommended

Article Health Care Sciences & Services

Valuable Genomes: Taxonomy and Archetypes of Business Models in Direct-to-Consumer Genetic Testing

Scott Thiebes, Philipp A. Toussaint, Jaehyeon Ju, Jae-Hyeon Ahn, Kalle Lyytinen, Ali Sunyaev

JOURNAL OF MEDICAL INTERNET RESEARCH (2020)

Article Business

Team Design Thinking, Product Innovativeness, and the Moderating Role of Problem Unfamiliarity

Varun Nagaraj, Nicholas Berente, Kalle Lyytinen, James Gaskin

JOURNAL OF PRODUCT INNOVATION MANAGEMENT (2020)

Article Computer Science, Information Systems

Validating the coevolutionary principles of business and IS alignment via agent-based modeling

Mengmeng Zhang, Honghui Chen, Kalle Lyytinen

Summary: This paper explores the application of agent-based models to address coevolutionary business-IS alignment, providing three principles for organizations to control the alignment trajectory using coevolutionary principles.

EUROPEAN JOURNAL OF INFORMATION SYSTEMS (2021)

Article Multidisciplinary Sciences

Interdependence and the cost of uncoordinated responses to COVID-19

David Holtz, Michael Zhao, Seth G. Benzell, Cathy Y. Cao, Mohammad Amin Rahimian, Jeremy Yang, Jennifer Allen, Avinash Collis, Alex Moehring, Tara Sowrirajan, Dipayan Ghosh, Yunhao Zhang, Paramveer S. Dhillon, Christos Nicolaides, Dean Eckles, Sinan Aral

PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA (2020)

Article Multidisciplinary Sciences

Rationing social contact during the COVID-19 pandemic: Transmission risk and social benefits of US locations

Seth G. Benzell, Avinash Collis, Christos Nicolaides

PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA (2020)

Article Public, Environmental & Occupational Health

The Efficiency of US Public Space Utilization During the COVID-19 Pandemic

Seth G. Benzell, Avinash Collis, Christos Nicolaides

Summary: Amid the COVID-19 pandemic, the United States failed to achieve efficiency in implementing social distancing policies, leading to an increase in crowding and visitation at public locations. The rationing of public spaces did not prioritize gatherings with better benefits-to-transmission risk ratios, resulting in a lack of desired outcomes.

RISK ANALYSIS (2022)

Article Psychology, Biological

Global survey on COVID-19 beliefs, behaviours and norms

Avinash Collis, Kiran Garimella, Alex Moehring, M. Amin Rahimian, Stella Babalola, Nina H. Gobat, Dominick Shattuck, Jeni Stolow, Sinan Aral, Dean Eckles

Summary: Understanding people's baseline beliefs, behaviors, and norms is crucial for policy and communication responses to COVID-19. The authors conducted a global survey in 67 countries, with over 2 million responses, providing insights into these areas. This survey resource can facilitate research in public health, communication, and economic policy.

NATURE HUMAN BEHAVIOUR (2022)

Article Multidisciplinary Sciences

Effects of restricting social media usage on wellbeing and performance: A randomized control trial among students

Avinash Collis, Felix Eggers

Summary: Recent research shows that social media services generate significant consumer surplus. Concerns about the negative effects of social media usage on well-being and academic success are raised, but there is limited causal evidence. To fill this research gap, a randomized controlled trial was conducted among students. The results suggest that restricting social media usage does not have a significant impact on well-being and academic success.

PLOS ONE (2022)

Article Multidisciplinary Sciences

Providing normative information increases intentions to accept a COVID-19 vaccine

Alex Moehring, Avinash Collis, Kiran Garimella, M. Amin Rahimian, Sinan Aral, Dean Eckles

Summary: Despite the availability of safe vaccines, vaccine hesitancy poses a challenge to controlling the COVID-19 pandemic. Accurate information about the acceptance of vaccines can increase intentions to get vaccinated and correct individuals' underestimation of vaccine acceptance.

NATURE COMMUNICATIONS (2023)

Article Information Science & Library Science

A typology of multi-platform integration strategies

Maximilian Schreieck, Jan Ondrus, Manuel Wiesche, Helmut Krcmar

Summary: Big Tech companies like Alphabet (Google), Apple, Meta (Facebook), Alibaba, and Tencent have shown their ability to successfully integrate multiple digital platforms. However, understanding of how multi-platform integration strategies are articulated and the potential benefits they bring remains limited. This study develops a typology of four multi-platform integration strategies and examines the complementarities generated and provides real-world examples for each strategy. The study also discusses the limitations and implications associated with the integration of multiple digital platforms, and proposes avenues for future research on multi-platform integration strategies.

INFORMATION SYSTEMS JOURNAL (2023)

Article Information Science & Library Science

Countering State-Controlled Media Propaganda Through Labeling: Evidence from Facebook

Patricia L. Moravec, Avinash Collis, Nicholas Wolczynski

Summary: Manipulative content and propaganda on social media are a concern. Government-controlled social media pages can quietly encourage certain beliefs without sharing clearly false content. Facebook introduced state-controlled media labels to inform users about posts from selected governments, reducing engagement if noticed and associated with a negatively perceived country like Russia and China. However, the labels may increase engagement for positively perceived countries like Canada.

INFORMATION SYSTEMS RESEARCH (2023)

Article Business

The impact of moral attentiveness on manager's turnover intent

Justin Ames, Dustin Bluhm, James Gaskin, Kalle Lyytinen

SOCIETY AND BUSINESS REVIEW (2020)

Article Computer Science, Information Systems

How Much Method-in-Use Matters? A Case Study of Agile and Waterfall Software Projects and their Design Routine Variation

Babu Veeresh Thummadi, Kalle Lyytinen

JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS (2020)

Proceedings Paper Economics

Measuring the Impact of Free Goods on Real Household Consumption

Erik Brynjolfsson, Avinash Collis, W. Erwin Diewert, Felix Eggers, Kevin J. Fox

AEA PAPERS AND PROCEEDINGS (2020)

Article Information Science & Library Science

Digital transformation of business ecosystems: Evidence from the Korean pop industry

Felix T. C. Tan, Jan Ondrus, Barney Tan, Jungsuk Oh

INFORMATION SYSTEMS JOURNAL (2020)

No Data Available