Micro-marketing healthier choices: Effects of personalized ordering suggestions on restaurant purchases

Title
Micro-marketing healthier choices: Effects of personalized ordering suggestions on restaurant purchases
Authors
Keywords
Restaurant, Fast food, Marketing, Obesity, Calories, Fat
Journal
JOURNAL OF HEALTH ECONOMICS
Volume 39, Issue -, Pages 106-122
Publisher
Elsevier BV
Online
2014-11-03
DOI
10.1016/j.jhealeco.2014.10.006

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