Journal
BUILDING AND ENVIRONMENT
Volume 43, Issue 1, Pages 90-97Publisher
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.buildenv.2006.11.028
Keywords
senior citizen housing; competitive advantage; resource-based theory (RBT); Diamond model; modified Delphi method; analytical hierarchy process (AHP)
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Taiwan's elderly citizens of 65 years or older account for more than 10% of the entire population. Therefore, this work presents an evaluation method based on resource-based theory and Porter's Diamond model to identify developmental trends and factors that would give enterprises a competitive advantage in the senior citizen housing industry. The proposed method can enable administrators of senior citizen housing to select the most feasible options by considering finance and market analysis-related concerns in order to ensure success in daily operations. In addition to enhancing the competency of administrators in making their housing productive in this increasingly competitive sector, the proposed method can provide a valuable reference for experts, academics and investors in the long-term care sector attempting to devise relevant marketing strategies. (C) 2007 Elsevier Ltd. All rights reserved.
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