An empirical investigation of in‐store sampling promotions

Published 2011 View Full Article

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Title
An empirical investigation of in‐store sampling promotions
Authors
Keywords
-
Journal
British Food Journal
Volume 113, Issue 10, Pages 1252-1266
Publisher
Emerald
Online
2011-10-01
DOI
10.1108/00070701111177674
References
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